What is SEM.
What is SEM.
In short “search engine marketing ,” SEM is mostly used to describe the immediate , money-backed portion for search engine marketing which commonly takes in the shape of PPC (pay-per-click)/CPC (cost-per-click) search engine results page ads in one form and another.
In fact , when you enter the SEM track in online marketing conference like SMX , you want to know about Google AdWords , Bing Ads , (CPC and CPA) , and other more specific areas for the paid search advertising such as retargeting , geotargeting and mobile targeting.
SEM is a broader term in SEO. SEO aims is to provide the better organic search results , the uses of sem in the search engines for advertise on your website or business for the Internet customers and send can send the more targeted traffic for your Web site.
For example , when people use a search engine for the query “fashion handbags”, the organic search engine results in SEO technologies that can be assist the Web site more visible.
Does SEM include in SEO? It depends on that who talk to you , but based on conversations with search industry professionals and are based on the definitions of industry leaders such as Google , SMX , and Search Engine Land – in 2013 the industry at large commonly defines SEM as a paid search-focused specialty of online marketing.