8 Free and Indispensable Tools to Start Your Video Marketing Strategy in 2020
As video consumption continuously increases up to 100% every year, video marketing competition is predicted to get fiercer in 2020. As a marketer, you should innovatively create engaging strategies and tactics to cut through the noise and put your brand stay ahead of the game.
There’s no question anymore on whether you use video marketing as your business strategy or not. But, if you haven’t started your video marketing yet, don’t worry, you’re not too far away behind. Starting your video marketing can be a bit daunting and overwhelming, but with precise tools, you can have a kickass start.
These ten powerful video marketing tools help you to get your video marketing off the ground and offer relevant content that hits the heart of your potential customers. The best part about these video marketing tools is that you don’t have to spend so much money on them since we researched the free ones for you.
iMovie is one of the most common free video marketing tools that almost every marketer ever heard of. If you’re on an iOS platform, you can head to iMovie to produce great videos.
It allows you to edit clips, photos, add music, title, and effects. iMovie provides you with an easy-to-learn interface so you can get used to it quickly. You can even produce a high-quality ultra HD visual (4K) with this simply-awesome tool.
Even though it’s pretty basic, it’s a powerful tool to start your video marketing experience. If you’re a no-vice video marketer on an iOS platform, iMovies might be your go-to. You can also freely share your videos on other platforms with plenty of sharing options.
Adobe Spark provides a collection of templates, storyboards, and layouts that can help you to match your brand style. It’s a great tool to create a video clip or simple graphics for your website and social media channels. You can use it more flexible since it’s available on both Windows of iOS platforms.
The catch is a watermark on your videos. But you can remove it by upgrading to the premium that costs you about $ 9.99 a year.
The headliner is another free video marketing tool that you should try to start your video marketing journey. It transcribes your video and audio for free, so making video content for marketing has never been this easy. You can also effortlessly make high-definition videos and share them directly with your social networks.
You can create as many videos as you want, but if you create more than ten videos each month, there will be a Headliner watermark. To enjoy more features and get unlimited free-watermarked videos, you can upgrade to Headliner Pro that costs you $12.95 per month.
VSDC Free Video Editor
VSDC Free Video Editor looks and feels just like a professional video editor. It surprisingly easy to use. It might be your new favorite if you like a simple tool to make videos for your marketing. It provides you with lots of useful features such as audio editing and color correction.
There are also thousands of video and audio effects that definitely can help you to make your video look and sound more dynamic. You can also cut, add, and merge videos in different formats into a resulting high-quality video.
Once you’ve made a video, you can directly export it to your social media like YouTube, Facebook, Twitter, and Instagram to start your video marketing strategy.
Clipchamp allows you to record, compress, convert your videos in a matter of seconds. Featuring new features, it provides editor tools like trim, crop, rotate, flips, and adjust your videos. The best part about Clipchamp is that you can create unlimited videos with no watermark.
It also helps you to spread the video to your social networks like YouTube, Vimeo, Facebook, and Google Drive. If you’re looking for a video marketing tool that can get your videos done quickly and professionally, or you’re a vlogger with tons of footage to sift through, Clipchamp might be the best video marketing tool for you.
Animated videos are explosively rising over the past few years. The good news is you can now start your animated marketing videos free with Animaker.
It allows you to lots of animation styles like 2D, infographics, handcraft, whiteboard, 2.5D, and typography. If you’ve never created an animation before, don’t worry because Animaker has a simple interface, so it’s surprisingly easy to use.
You can use a single style or mix-and-match multiple styles for your video to make it a visual masterpiece. It also allows you to add more life to your videos with a bunch of sound effects and background tracks, and an import feature for custom sounds, tracks, and voice-over.
Thumbnail is a crucial part of a video, yet some video marketers still seem so unaware of it. It can capture the audience from the first glance and entice them to watch the video.
If you want to create an enticing thumbnail for your videos, Canva might be the best option. It provides you thousands of templates for eye-catching video thumbnails.
All you need to do is sign up, select templates, drag and drop texts and pictures, and download your thumbnail right away. If you want to enjoy more features, like exporting PNG files with transparent background and animations, you can upgrade to the premium that costs you $9.95 per month.
Adding background music or sound effects makes your videos alive and gives your video a certain vibe. But, illegally using copyrighted music or sound effects might get your video in trouble.
In PremiumBeat, you can download and use thousands of royalty-free music and sound effects.
So, you don’t have to worry about copyright strikes. Although it’s a piece of royalty-free music and sound effect platform, you still might want to credit the owner whenever you post a video.
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales and get positive ROI from explainer videos (in that order).