Ultimate Guide to Audit SEO of a WordPress Website
If you want to grow your business and to enhance your online presence, you will have to adopt a strong SEO strategy for your WordPress website. While doing SEO of your website, you will have to check its visibility on a daily basis. It is possible only if you are auditing your WordPress website. The SEO audit of WordPress means that how on-page and off-page SEO strategies are affecting the performance of your website. On the basis of an SEO audit of your website, you will be able to improve the SEO of your website. As a result, you will also be able to increase organic traffic on your website. Here, we will provide the ultimate guide to audit SEO of a WordPress website.
Check The SEO Score Of Your Website
While doing SEO audit for your website, first of all, you will have to check the SEO score of your website and this SEO score will act as a benchmark for the rest of your SEO auditing process. SEO score is provided to your website by taking an overview of some metrics on your website. In these metrics, there comes the content of your website, user experience of your website, responsive theme on your website and some technical issues on your website. There are lots of tools to check the SEO score of your website but Sitechecker is the best tool to check the SEO score of your website. In order to check the score of your website, you just need to enter the URL of your website in the search bar and after taking some time, it will provide SEO score to your website out of 100. This site will also provide suggestions for the improvement of the SEO score of your website.
Check The Performance And Speed Of Your Website
As we know that Google makes changes in its crawlers day by day and nowadays, Google is providing higher ranks to those websites which are user-friendly. Therefore, while taking an SEO audit of your website, you should also check the performance and speed of your website. There are lots of tools to check the performance and speed of your website but we recommend you to use Google Page Speed Insights. You just need to enter the URL of your website and hit the analyze button. After completing the process, it will provide the score to your website on the basis of speed and performance. It will provide a score to your website both for mobile devices and desktop devices. If you want to get a better ranking in Google, your score should be more than 90 both for mobile devices and desktop devices.
Analyze The Keywords
Keywords play a vital role when you would like to start SEO business. Therefore, while doing an audit of your website, you should also get an idea about the high performing keywords of your website. In order to get an idea about high performing keywords of your website, you can use lots of tools like Moz, Semrush, and Ahrefs but the problem is that all of these tools are paid tools. If you want to analyze high performing keywords of your website free of cost, Google Search Console is the best choice for you. In the Google Search Console, you will have to click on the Performance option that is available on the left side of the main page. After clicking on it, you can easily analyze the high performing keywords of your website.
Check Architecture and Visibility of Your Website:
As told by experts of The Academic Papers UK, architecture and visibility of your website are known as technical aspects of your website. These technical aspects of your website also provide enough ideas to the search engine crawlers on how to rank your website. For this reason, you can also use various tools. The best tool to check the architecture and visibility of your website is Screaming Frog. Basically, it is a paid tool but in its free version, you can also get lots of information about the architecture and visibility of your website. After checking the architecture and visibility of your website on this tool, you should use Google Search Console. In the Google Search Console, there is a URL inspection tool. By entering the URL of your website’s posts, you will easily get an idea either these posts are indexed in Google or not. If your posts are not indexed in the Google, you can request for indexing.
Your Website Should Be Mobile-Friendly:
As we know that the number of internet users on mobiles is increasing day by day. That’s why Google has also made some changes in its crawlers. According to Google, it will provide higher ranks to those websites which are mobile-friendly and these websites are providing the best user experience. Therefore, while doing an audit of your website, you should also make sure that your website should be mobile-friendly. In order to get an idea either your website is mobile-friendly or not, you can get help from Google’s Mobile-Friendly Test. You just need to add URL of your website in the search bar and after analyzing your website, it will tell you either your website is mobile-friendly or not. You should make sure that your website should be mobile-friendly.
Use Automated SEO Ranking Tool:
All of these steps are helpful to you if you are going to do an audit of your website by following the manual process. No doubt, to do an audit of your website by following the manual process is a tedious and time-consuming task. Therefore, if you want to make this task easy and automate your auditing process, you can use some SEO tools. There are lots of tools are available for the auditing of your website but AHREFS is the best tool for you. It is a paid tool and if you want to use it, you will have to pay for it. There are various plans for this tool but the most famous plan is the standard plan. If you want to use its standard plan, you will have to pay $179 per month.
